Keller's Brand Equity Model

Make yourself indispensable for them when they need information or have a question. Most supermarkets, however, also carry products that looks similar to Lucky Charms. The customer goes on to explain how the durable charger solves that problem.

Components of Brand Equity Breaking down the components of brand equity can help you build your business more effectively. According to Keller, that means your brand overall will be less vulnerable to competitive marketing and price changes. About Latest Posts.

Keller's Brand Equity Model - Strategy Tools From

Related Articles. Unfortunately, businesses in every industry make the mistake of releasing products just to appear innovative. Do your clients understand these USPs when they're making their buying decisions? Mar 26 Winning Lifecycle Marketing Strategies for Brand "resonance" sits at the top of the brand equity pyramid because it's the most difficult — and the most desirable — level to reach.

You want your customers to view your Knowledge Commerce products as credible, reliable, and honest. Eleanor Bruce. As a result, everyone who comes to your site sees a simple, powerful message that explains the problem that you solve.

Building Strong Brand Equity

Perceived quality refers to the amount of money a customer believes that a product is worth rather than the actual price tag on the product.

You can also analyze how your search rankings and website traffic change as your market your company. What is your business or organization about? It's far more difficult to continue to sell to them over and over again.

Be in control of what they know. If you operate in the premium sector of your industry, be classy. Introduce them to your brand through your website or other online presence.

Customer preference plays a big role in how a company is perceived by the general public and by a specific target market. Kevin Lane Keller developed the model and published it in his widely used textbook, "Strategic Brand Management. I appreciate you putting in the time to create this great resource!

Building a Strong Brand Online - Leverage Marketing, LLC

Share to facebook Share to twitter Share to linkedin. Get the best of B2C in your inbox: For one thing, consumers often make decisions based on brand equity. The third level of brand equity deals with how people respond to your brand based on their judgments and feelings.

Develop your own USP by brainstorming reasons for establishing your company. A good way to change perception is by reinforcing the idea that website branding is an asset that adds value and differentiates the company from its competitors.

Building brand equity for a product, service, or company can be achieved by making online brand experiences memorable, distinctive, and with strong positive attributes and associations that reinforce perceived quality, and brand preference in the mind of the consumer or target.

The tea itself is high quality, but the pack size is smaller than the ones her competitors use. Jasmine Star Business Strategist. Performance refers to how well your product meets the needs of your customers through factors like reliability, effectiveness, style, and price, while imagery refers to how your brand meets psychological needs. These four levels are: Establish your brand image from the start, and model your business accordingly.

Propoint is a digital creative agency. Roland Frasier Marketing Strategist.